The Masters of Marketing

Press ReleaseOctober 14, 2010Clear Channel Highlights Its Brand Power at the 2010 ANA Annual Conference

From Unique Marketing Partnerships to Innovative Digital Experiences to Ground-Breaking Industry Research, Clear Channel Delivers Tailored Solutions to Meet Today's Marketing Demands

ORLANDO, Fla., Oct 14, 2010 (BUSINESS WIRE) -- Clear Channel Communications, Inc. -- whose radio, outdoor and digital platforms connect advertisers and marketers with millions of consumers each day over the airwaves, on the Web and out-of-home -- is taking its engagement story directly to marketers during this year's Association of National Advertisers (ANA) Annual Conference: The Masters of Marketing -- the marketing industry's signature event. The following is a guide of the Company's ANA Conference profile.

PROUD SPONSOR

Clear Channel Communications is a proud, first-time sponsor of the 2010 Masters of Marketing conference held by the ANA, which is now celebrating its 100th anniversary. Happy centennial from your friends at Clear Channel!

ONE-OF-A-KIND EXPERIENCES

Clear Channel Dinner & Special LIVE Performance The Rosen Shingle Creek Resort - Gatlin C * Thursday, October 14th * 7:30 p.m.

Clear Channel is hosting Thursday night's dinner for the conference's registered attendees. The Company's Executive Vice President and President of Global Media Sales, John Partilla, will provide the dinner's opening remarks, discussing how to create innovative partnerships and consumer experiences that build brand engagement. He will then introduce Jeff Moody, Subway Franchise Advertising Fund Trust CEO, who will provide his thoughts on great creative marketing solutions. Afterwards, on behalf of Clear Channel Radio, iheartradio and SUBWAY(R), John Partilla will welcome the Goo Goo Dolls to the stage for a live performance. The American rock band from Buffalo, New York recently released its ninth studio album dubbed "Something for the Rest of Us" and is a cornerstone of the innovative SUBWAY(R) FRESH ARTISTS promotion and competition (see below for details).

Clear Channel Booth The Rosen Shingle Creek Resort - Booth #31 * Thursday, October 14th through Saturday, October 16th * During General Session Hours

The combined Clear Channel platform targets millions of consumers daily via AM/FM radio broadcasts; online and mobile streams; on-demand audio and video; in-vehicle navigation systems; digital billboards, taxi media, transit shelters, and other outdoor displays. As a table exhibitor, the Company's executives will be on hand to showcase how marketers can benefit from the reach, engagement and flexibility of its combined assets.

Clear Channel Billboards Clear Channel Outdoor is utilizing two of its Orlando-based billboard properties -- one a traditional board and the other a digital board -- to welcome ANA attendees to the conference and to encourage them to find out how out-of-home advertising works to accomplish advertiser/marketer goals.

NEWS ANNOUNCEMENTS

In the weeks leading up to the 2010 ANA Annual Conference, Clear Channel broke exciting marketing news -- like the Clear Channel Radio partnership with SUBWAY(R) and OurStage.com to kick off a new, nationwide campaign and competition dubbed SUBWAY FRESH ARTISTS(TM), which will give one talented unsigned artist/band the chance to open for the Goo Goo Dolls.

Clear Channel Outdoor released a ground-breaking Outdoor Advertising study, in partnership with MarketShare Partners, that explores the use and effectiveness of out-of-home (OOH) advertising, evaluates the financial contribution of OOH as part of a balanced marketing mix, and discusses how marketers can make more informed decisions regarding their marketing budget allocation.

The Company's Outdoor division also formed a National Sales Group to aid in the planning, buying and implementation of multi-platform and multi-market out-of-home campaigns.

About Clear Channel Communications Clear Channel Communications, Inc. is a global media and entertainment company specializing in mobile and on-demand entertainment and information services for local communities and premiere opportunities for advertisers. Based in San Antonio, Texas, the company's businesses include radio and outdoor displays. More information is available at www.clearchannel.com.

SOURCE: Clear Channel Communications, Inc.

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