JetBlue Airlines celebrated its LAX launch with a party and fundraiser, benefiting VH1's Save The Music, at MyHouse in Hollywood

NewsJune 17, 2009Unknown source

More Welcome Aboard L.A.! JetBlue Launches Twice Daily Coast-to-Coast Service from LAX to New York/JFK and Boston

By: PR Newswire
Jun. 17, 2009 04:38 PM

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- Airline announces 'Let the Music Play' campaign with the VH1 Save The Music Foundation and pledges to match up to $30,000, mobilizing people to support local school programs -

- Launch party and Foundation benefit at Hollywood's MyHouse, featuring performances by Robin Thicke, John Rzeznik of The Goo Goo Dolls and DJ Mix Master Mike -

LOS ANGELES, June 17 /PRNewswire-FirstCall/ -- New York-based value airline JetBlue Airways (Nasdaq: JBLU) today celebrated the launch of new twice daily nonstop service from Los Angeles International Airport (LAX), the carrier's 56th destination in its route network, to both Boston and New York's John F. Kennedy International Airport (JFK). LAX joins JetBlue's two other L.A. Basin airports, Burbank and Long Beach, to offer more options and more value to coast-to-coast jetters. To celebrate, today through June 26, JetBlue is currently offering a special $109 (a) sale fare between LAX and JFK or Boston online at www.jetblue.com for travel between September 8 and November 11, 2009 (a).

(Logo: http://www.newscom.com/cgi-bin/prnh/20090217/NY71475LOGO-b )

At today's celebration JetBlue's CEO Dave Barger will also announced a 'Let the Music Play' campaign with long-standing partner the VH1 Save The Music Foundation, mobilizing people all over the country to make a donation to support music education in public schools in New York, Boston and Los Angeles at www.VH1SaveTheMusic.com/JetBlue. JetBlue pledges to match up to $30,000 donated through the campaign.

"As one of the world's largest entertainment, cultural and business centers, savvy Los Angeles travelers continue to select JetBlue's higher standard of service for their travel needs and today we are excited to give the L.A. Basin even more options -- whether you prefer Long Beach, Burbank, or our newest bicoastal service from LAX," said Dave Barger, JetBlue's CEO. "We are also proud to give back to the community, supporting local sports franchises like the Los Angeles Dodgers, Angels and Clippers as well as local school programs like the VH1 Save The Music Foundation. JetBlue is committed to supporting the people, places and events that matter most to the communities we serve."

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"We are thrilled to partner with JetBlue as they expand to Los Angeles," says VH1 Save The Music Foundation Executive Director Paul Cothran. "With their help, we will be able to continue to raise awareness about the importance of a musical education in a child's life, and ensure that additional children have access to the benefits of music study."

As part of today's event, fifth-graders from The Hooper Elementary School Mariachi Ensemble will perform as Los Angeles Dodgers legend Steve Garvey signs autographs and Dodger Ambassadors offer customers free merchandise in celebration of JetBlue's new service. JetBlue is also hosting a "More, Welcome Los Angeles" launch event and VH1 Save The Music Foundation benefit at Hollywood hotspot MyHouse, featuring performances by musician Robin Thicke and John Rzeznik of The Goo Goo Dolls, a Foundation Ambassador. The event will also be supported by LA INC. The Los Angeles Convention and Visitors Bureau, the city of LA's marketing organization. Other partners of the event include Pernod-Ricard, Heineken, Hain-Celestial and Coca-Cola. Invited guests will walk the 'blue carpet' into the venue, where select donation items including signed guitars by Thicke and Rzeznik will be featured as part of the airline's larger online auction with leading global auction site www.charitybuzz.com.

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